Marketing: Standing Out From The Competition


Brand your inn to attract the people you enjoy serving, creating more success with less effort. Learn where to promote your B&B and how to do it most effectively. Write a viable marketing plan to map out your successful path. Your marketing budget is closely aligned with your success; it’s sacred and can’t be trimmed when money gets tight. The Marketing eBook will share secrets you can “take to the bank”.




  • What’s The “Balancing Act” For Your Inn Marketing?
  • Marketing 101
  • Branding Worksheet: Business Sources
  • Benefit Selling
  • Worksheet: Benefit Selling — FABulous Reasons For Your Guests To Buy
  • Marketing Rules-Of-Thumb
  • Active Voice Writing
  • Worksheet: An Active-Voice Writing Experience
  • Web Site Versus Brochure
  • Professional B&B Photography
  • Print 101
  • Brochure Design And Content
  • The Pros And Cons Of A Having A Media Bag And Using A Press Kit
  • Your Press Release Style
  • Sample Press Release

46 pages (PDF is 263K)

Immediate download after purchase.